Those of you in the Future of Work space have not only identified a new industry or category that you and your company can sell into, but you’ve also identified a product or a service that serves a key market need, and solves the most prickly pain points of important players.
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There are Two Faces to Truth. Here’s How to Understand Both Sides
Many companies have forgotten the truth of what their product is all about. Has yours? Is it time for your company to dig into the culture, find out what customers really think, and understanding they hold on to?
Does Work Own You? Not Anymore
It used to be, you’d take one job and try to stick with it for decades. That’s not how work happens anymore.
7 Ways that HR Can Harness the Momentum of the Freelance Economy
Open talent models are challenging the structure of traditional HR. Here’s how open sourcing can change HR and business-as-usual for the better.
The Grandma Test: Are You Explaining What You Do In a Way That Makes Sense?
It can be tempting in any new industry to create buzzworthy terms to identify and establish thought leadership. Words like “gig economy,” “ remote work,” and “open talent” sound new and exciting. But do creative new terms risk alienating key customers, talented employees and the general public? Do they do more harm than good?
These Three Barriers Make it Harder to Choose the Freelance Lifestyle
Traditional work structures are failing and a lot of us in the future of workspace are supporting new systems—like digital platforms that connect companies to a global workforce and connect workers to better contract assignments. This is all great news. But it’s also changed everything, including employment access to the perks that traditionally come with more classic structures, like a salaried job with benefits.
Beware of Uber Logic: Three Questions Every Company That Hires Freelancers Should Be Asking
As companies across the globe continue to hire contractors to build their business, the landscape of modern work is rapidly changing. Traditional offices are being replaced by digital nomads who regard a strong Wi-Fi signal as good as any workspace; businesses are realizing the potential of using contractors for specialized work rather than full-time, salaried employees.
Trapped in Assumptions About Gig Economy Workers? Here’s the Truth
40% of today’s workers are expected to take part in the gig economy in 2020. These are impressive numbers. But who are the tens of millions of people who have bravely eschewed traditional work roles in favor of working independently?
The One Surprising Next Step for On-Demand Talent Models? Proving ROI With Metric Studies
In a wildly changing work landscape in which on-demand talent models are gaining ground, there will always be skeptics of open models standing right alongside the early adopters. One stance is not more right than the other. Businesses need the deep questioners just as much as evangelists. The key to moving forward is determining how these two functions or personality types can build trust—keeping business on course while embracing opportunity at the same time.
