The story of the song Old Town Road is a preview of the new economy. The rapper, Lil Nas X, was throwing stuff up on Soundcloud that he’d recorded in the closet of his bedroom. He was going through YouTube listening to beats.
As a society, we’ve never had more access to information and share our opinions. And more, our brands have access to more data than ever before. Over the last few weeks I’ve seen a cultural shift in recognizing and being open to how we must evolve, use this in our favor and acknowledge that consumer driven co-creation is happening.
My life, over the past several years, has been shaken up, multiple times. Anyone who knows me, knows this. I live with the results of this disruption every day. I haven’t forgotten it, but that’s not what I want to write about here. Right now, I want to write about where I’m at today.
The other day my team was trying to find images for the launch of our new website and we were falling short. It’s easy to find images online that are free and good enough. It’s much harder to find higher quality images that are amazing and inspire and leave viewers feeling exactly the way you want your brand to leave them feeling.
A friend of mine tells me that her teenage daughter always rejects the toast she prepares. Every morning, no matter how hard she tries, the bread is either under-toasted or over-toasted, but never just right. Does some version of this sound familiar to those of you with teens or picky eaters?