As a society, we’ve never had more access to information and share our opinions. And more, our brands have access to more data than ever before. Over the last few weeks I’ve seen a cultural shift in recognizing and being open to how we must evolve, use this in our favor and acknowledge that consumer driven co-creation is happening.
I’ve been thinking a lot lately about what hinders innovation, especially business model innovation from taking hold in agencies and brands. There’s always an immediate buzz or sometimes panic that breaks out when a new idea comes to the forefront of culture.
As a long time TED participant I always look forward to this time of year. TED provides a perspective on where the world is going. A week of thoughtful dialogue with some of the best thinkers in the world.
Recently, I was in Alaska skiing in the Tordrillos with the good folks from Inkwell including Jimmy Chin and Mark Healey. On several of the runs I was haunted by the memories of an avalanche I was in several years ago.
My life, over the past several years, has been shaken up, multiple times. Anyone who knows me, knows this. I live with the results of this disruption every day. I haven’t forgotten it, but that’s not what I want to write about here. Right now, I want to write about where I’m at today.