hen faced with the need to innovate, many companies establish “skunkworks” or special units to be their innovation engines. Obviously, this only adds to the silo-rific corporate culture, in which the “chosen few” are deemed to have all the best ideas, leaving the rest of the company scratching their heads on how they can contribute.
Corporate America was designed and built in an age that is already long gone. The change happened so fast we didn’t have time to also change how we think.
The business world needs more heretics who are fearless in their approach. The marketplace needs more people who see outside the standard paradigm in an industry and have the courage to “fail fast” to change it. It’s easy to go with the flow and follow the crowd. But innovation always happens at the edges, where […]
Businesses today exist in a radically changing marketplace. In the blink of an eye you can go from being a winner to a loser. New pressures exerted by digital technologies, globalization, cultural diversity, and the sheer variety of available digital tools force companies to rethink everything they are doing – from advertising to product innovation to staffing.
I’ve always been an entrepreneur who’s worked at the edge of innovation by launching start-ups. But I rarely see the same innovative thinking that happens at a start-up applied and integrated into larger corporate systems. Until I met Paul Estes.
One of the things I’ve been trying to do better this year is listen to my customers. It seems listening is a very difficult skill to learn. Asking a provocative question is one thing; listening well to the answer is quite another. Really listening depends in part on making yourself innocent again.
We are in the midst of a radical revolution. While some call it the digital revolution it’s much bigger than that. For sure, digital technology is at the foundation of this revolution but it is only the catalyst to the change.
The story of the song Old Town Road is a preview of the new economy. The rapper, Lil Nas X, was throwing stuff up on Soundcloud that he’d recorded in the closet of his bedroom. He was going through YouTube listening to beats.
As a society, we’ve never had more access to information and share our opinions. And more, our brands have access to more data than ever before. Over the last few weeks I’ve seen a cultural shift in recognizing and being open to how we must evolve, use this in our favor and acknowledge that consumer driven co-creation is happening.
I’ve been thinking a lot lately about what hinders innovation, especially business model innovation from taking hold in agencies and brands. There’s always an immediate buzz or sometimes panic that breaks out when a new idea comes to the forefront of culture.