Those of you in the Future of Work space have not only identified a new industry or category that you and your company can sell into, but you’ve also identified a product or a service that serves a key market need, and solves the most prickly pain points of important players.
Many companies have forgotten the truth of what their product is all about. Has yours? Is it time for your company to dig into the culture, find out what customers really think, and understanding they hold on to?
Traditional work structures are failing and a lot of us in the future of workspace are supporting new systems—like digital platforms that connect companies to a global workforce and connect workers to better contract assignments. This is all great news. But it’s also changed everything, including employment access to the perks that traditionally come with more classic structures, like a salaried job with benefits.
As companies across the globe continue to hire contractors to build their business, the landscape of modern work is rapidly changing. Traditional offices are being replaced by digital nomads who regard a strong Wi-Fi signal as good as any workspace; businesses are realizing the potential of using contractors for specialized work rather than full-time, salaried employees.
40% of today’s workers are expected to take part in the gig economy in 2020. These are impressive numbers. But who are the tens of millions of people who have bravely eschewed traditional work roles in favor of working independently?
In a wildly changing work landscape in which on-demand talent models are gaining ground, there will always be skeptics of open models standing right alongside the early adopters. One stance is not more right than the other. Businesses need the deep questioners just as much as evangelists. The key to moving forward is determining how these two functions or personality types can build trust—keeping business on course while embracing opportunity at the same time.
The reality is hard things are hard. Changing culture around open talent and the future of work is a monumental task. It will take decades for organizations to change the way they employ and work with people. There has been pain as we have moved along the adoption curve, starting with those of us that have been entrepreneurs wanting to make their own way in the world, working for ourselves in remote location.
hen faced with the need to innovate, many companies establish “skunkworks” or special units to be their innovation engines. Obviously, this only adds to the silo-rific corporate culture, in which the “chosen few” are deemed to have all the best ideas, leaving the rest of the company scratching their heads on how they can contribute.
Corporate America was designed and built in an age that is already long gone. The change happened so fast we didn’t have time to also change how we think.