The story of the song Old Town Road is a preview of the new economy. The rapper, Lil Nas X, was throwing stuff up on Soundcloud that he’d recorded in the closet of his bedroom. He was going through YouTube listening to beats.
As a society, we’ve never had more access to information and share our opinions. And more, our brands have access to more data than ever before. Over the last few weeks I’ve seen a cultural shift in recognizing and being open to how we must evolve, use this in our favor and acknowledge that consumer driven co-creation is happening.
I’ve been thinking a lot lately about what hinders innovation, especially business model innovation from taking hold in agencies and brands. There’s always an immediate buzz or sometimes panic that breaks out when a new idea comes to the forefront of culture.
As a long time TED participant I always look forward to this time of year. TED provides a perspective on where the world is going. A week of thoughtful dialogue with some of the best thinkers in the world.
Recently, I was in Alaska skiing in the Tordrillos with the good folks from Inkwell including Jimmy Chin and Mark Healey. On several of the runs I was haunted by the memories of an avalanche I was in several years ago.
My life, over the past several years, has been shaken up, multiple times. Anyone who knows me, knows this. I live with the results of this disruption every day. I haven’t forgotten it, but that’s not what I want to write about here. Right now, I want to write about where I’m at today.