The law industry is famously risk averse, not known for being cutting edge or embracing new technology. This is why I find the collaboration between the idea management platform Wazoku and the global law firm Allen & Overy (A&O) fascinating and encouraging.
One of the things I’ve been trying to do better this year is listen to my customers. It seems listening is a very difficult skill to learn. Asking a provocative question is one thing; listening well to the answer is quite another. Really listening depends in part on making yourself innocent again.
A few weeks ago I returned from the 2019 TED conference in Vancouver and was struck that the conversation about the future of work and the gig economy had moved from the fringe to the center. I like the shift that’s happening.
Lyft and Uber going public may change the way investors and the general public view the gig economy.
The story of the song Old Town Road is a preview of the new economy. The rapper, Lil Nas X, was throwing stuff up on Soundcloud that he’d recorded in the closet of his bedroom. He was going through YouTube listening to beats.
As a society, we’ve never had more access to information and share our opinions. And more, our brands have access to more data than ever before. Over the last few weeks I’ve seen a cultural shift in recognizing and being open to how we must evolve, use this in our favor and acknowledge that consumer driven co-creation is happening.
I’ve been thinking a lot lately about what hinders innovation, especially business model innovation from taking hold in agencies and brands. There’s always an immediate buzz or sometimes panic that breaks out when a new idea comes to the forefront of culture.
Most of us don’t think about our water supply beyond the fact that we need and use it every day to survive. But my awareness of what it takes to provide communities with potable water has increased over the past few months, thanks to our Open Assembly Collective member Yorkshire Water.
The other day my team was trying to find images for the launch of our new website and we were falling short. It’s easy to find images online that are free and good enough. It’s much harder to find higher quality images that are amazing and inspire and leave viewers feeling exactly the way you want your brand to leave them feeling.