In the future of work, which is now, there’s a new type of person necessary to success. Call them crowdsourcing whisperers—or open-source evangelists. You can’t automate their influence on culture.
Conversation about the future of work is everywhere, but who really knows what that means, and who can help guide us into that future? This is the work I’ve been doing at Open Assembly and also in my role as Executive in Residence at the Laboratory for Innovation Science at Harvard (LISH).
One year ago, 100 people gathered at the Crowd Academy held by the Laboratory for Innovation Science at Harvard (LISH) in the halls of Harvard Business School. At that meeting, there was a feeling that we had all discovered our long-lost tribe.
Seven years ago I wrote an article, The Dinosaurs of Cannes, thinking that the industry was headed for the dustbin of history if it didn’t change. While I wasn’t at Cannes this year, I was still surprised that many of the images on the social feeds coming out of Cannes hadn’t changed.
Most people who know me know about my unsuccessful experience trying to help a global ad agency adapt to the future of work. Yeah, we’ve been there, and read that, but I bring it up again here for good reason.
As a culture we have romantic visions of the lone creative figure, that singular genius standing against all odds to see his or her vision through or die trying.
hen faced with the need to innovate, many companies establish “skunkworks” or special units to be their innovation engines. Obviously, this only adds to the silo-rific corporate culture, in which the “chosen few” are deemed to have all the best ideas, leaving the rest of the company scratching their heads on how they can contribute.
Businesses today exist in a radically changing marketplace. In the blink of an eye you can go from being a winner to a loser. New pressures exerted by digital technologies, globalization, cultural diversity, and the sheer variety of available digital tools force companies to rethink everything they are doing – from advertising to product innovation to staffing.
I’ve always been an entrepreneur who’s worked at the edge of innovation by launching start-ups. But I rarely see the same innovative thinking that happens at a start-up applied and integrated into larger corporate systems. Until I met Paul Estes.