Seven years ago I wrote an article, The Dinosaurs of Cannes, thinking that the industry was headed for the dustbin of history if it didn’t change. While I wasn’t at Cannes this year, I was still surprised that many of the images on the social feeds coming out of Cannes hadn’t changed.
In my experience working with companies that want to embed open talent models into their work streams, I’ve rarely seen a success rate as effective as the program at the energy company Anadarko.
Most people who know me know about my unsuccessful experience trying to help a global ad agency adapt to the future of work. Yeah, we’ve been there, and read that, but I bring it up again here for good reason.
As a culture we have romantic visions of the lone creative figure, that singular genius standing against all odds to see his or her vision through or die trying.
We’ve all seen organization’s that employ very smart people but do some very dumb things. There are a lot of reasons for this but to put it simply, an organization has its own IQ, one that’s not equivalent to the Chairman’s IQ nor to the average IQ of its senior management team.
hen faced with the need to innovate, many companies establish “skunkworks” or special units to be their innovation engines. Obviously, this only adds to the silo-rific corporate culture, in which the “chosen few” are deemed to have all the best ideas, leaving the rest of the company scratching their heads on how they can contribute.
Corporate America was designed and built in an age that is already long gone. The change happened so fast we didn’t have time to also change how we think.
The business world needs more heretics who are fearless in their approach. The marketplace needs more people who see outside the standard paradigm in an industry and have the courage to “fail fast” to change it. It’s easy to go with the flow and follow the crowd. But innovation always happens at the edges, where […]
Businesses today exist in a radically changing marketplace. In the blink of an eye you can go from being a winner to a loser. New pressures exerted by digital technologies, globalization, cultural diversity, and the sheer variety of available digital tools force companies to rethink everything they are doing – from advertising to product innovation to staffing.