Many companies have forgotten the truth of what their product is all about. Has yours? Is it time for your company to dig into the culture, find out what customers really think, and understanding they hold on to?
Gig, crowd, freelancing are all terms companies and academics use to talk about a new powerful economy, fueled by technology, that is emerging and gives people the tools to be able to pursue their passions at a reasonable cost. It’s not much different than other less than inspiring terms like consumer and employee.
In the future of work, which is now, there’s a new type of person necessary to success. Call them crowdsourcing whisperers—or open-source evangelists. You can’t automate their influence on culture.
Conversation about the future of work is everywhere, but who really knows what that means, and who can help guide us into that future? This is the work I’ve been doing at Open Assembly and also in my role as Executive in Residence at the Laboratory for Innovation Science at Harvard (LISH).
Seven years ago I wrote an article, The Dinosaurs of Cannes, thinking that the industry was headed for the dustbin of history if it didn’t change. While I wasn’t at Cannes this year, I was still surprised that many of the images on the social feeds coming out of Cannes hadn’t changed.
As a culture we have romantic visions of the lone creative figure, that singular genius standing against all odds to see his or her vision through or die trying.
We’ve all seen organization’s that employ very smart people but do some very dumb things. There are a lot of reasons for this but to put it simply, an organization has its own IQ, one that’s not equivalent to the Chairman’s IQ nor to the average IQ of its senior management team.
hen faced with the need to innovate, many companies establish “skunkworks” or special units to be their innovation engines. Obviously, this only adds to the silo-rific corporate culture, in which the “chosen few” are deemed to have all the best ideas, leaving the rest of the company scratching their heads on how they can contribute.
Corporate America was designed and built in an age that is already long gone. The change happened so fast we didn’t have time to also change how we think.
Businesses today exist in a radically changing marketplace. In the blink of an eye you can go from being a winner to a loser. New pressures exerted by digital technologies, globalization, cultural diversity, and the sheer variety of available digital tools force companies to rethink everything they are doing – from advertising to product innovation to staffing.