As a culture we have romantic visions of the lone creative figure, that singular genius standing against all odds to see his or her vision through or die trying.
We’ve all seen organization’s that employ very smart people but do some very dumb things. There are a lot of reasons for this but to put it simply, an organization has its own IQ, one that’s not equivalent to the Chairman’s IQ nor to the average IQ of its senior management team.
hen faced with the need to innovate, many companies establish “skunkworks” or special units to be their innovation engines. Obviously, this only adds to the silo-rific corporate culture, in which the “chosen few” are deemed to have all the best ideas, leaving the rest of the company scratching their heads on how they can contribute.
Corporate America was designed and built in an age that is already long gone. The change happened so fast we didn’t have time to also change how we think.
Businesses today exist in a radically changing marketplace. In the blink of an eye you can go from being a winner to a loser. New pressures exerted by digital technologies, globalization, cultural diversity, and the sheer variety of available digital tools force companies to rethink everything they are doing – from advertising to product innovation to staffing.
The collective intelligence of crowdsourcing platforms are posed to change the way companies work.
The law industry is famously risk averse, not known for being cutting edge or embracing new technology. This is why I find the collaboration between the idea management platform Wazoku and the global law firm Allen & Overy (A&O) fascinating and encouraging.
We are in the midst of a radical revolution. While some call it the digital revolution it’s much bigger than that. For sure, digital technology is at the foundation of this revolution but it is only the catalyst to the change.
The story of the song Old Town Road is a preview of the new economy. The rapper, Lil Nas X, was throwing stuff up on Soundcloud that he’d recorded in the closet of his bedroom. He was going through YouTube listening to beats.
As a society, we’ve never had more access to information and share our opinions. And more, our brands have access to more data than ever before. Over the last few weeks I’ve seen a cultural shift in recognizing and being open to how we must evolve, use this in our favor and acknowledge that consumer driven co-creation is happening.