My focus on the future of work means that I’m often privy to the inner workings of some of today’s most innovative companies. Moving toward open sourcing and the gig economy comes with its fair share of internal questioning and resistance
Conversation about the future of work is everywhere, but who really knows what that means, and who can help guide us into that future? This is the work I’ve been doing at Open Assembly and also in my role as Executive in Residence at the Laboratory for Innovation Science at Harvard (LISH).
Seven years ago I wrote an article, The Dinosaurs of Cannes, thinking that the industry was headed for the dustbin of history if it didn’t change. While I wasn’t at Cannes this year, I was still surprised that many of the images on the social feeds coming out of Cannes hadn’t changed.
In my experience working with companies that want to embed open talent models into their work streams, I’ve rarely seen a success rate as effective as the program at the energy company Anadarko.
Most people who know me know about my unsuccessful experience trying to help a global ad agency adapt to the future of work. Yeah, we’ve been there, and read that, but I bring it up again here for good reason.
hen faced with the need to innovate, many companies establish “skunkworks” or special units to be their innovation engines. Obviously, this only adds to the silo-rific corporate culture, in which the “chosen few” are deemed to have all the best ideas, leaving the rest of the company scratching their heads on how they can contribute.
I’ve always been an entrepreneur who’s worked at the edge of innovation by launching start-ups. But I rarely see the same innovative thinking that happens at a start-up applied and integrated into larger corporate systems. Until I met Paul Estes.
The story of the song Old Town Road is a preview of the new economy. The rapper, Lil Nas X, was throwing stuff up on Soundcloud that he’d recorded in the closet of his bedroom. He was going through YouTube listening to beats.
I’ve been thinking a lot lately about what hinders innovation, especially business model innovation from taking hold in agencies and brands. There’s always an immediate buzz or sometimes panic that breaks out when a new idea comes to the forefront of culture.